OUR STORYApplita is a multidisciplinary creative studio where motion design, AI-driven advertising, graphic design, live-action production, social media content, fashion e-commerce visuals, and film storytelling come together under one vision. We collaborate with brands, agencies, and creators worldwide to craft high-impact visuals, ranging from AI commercials and motion graphics to TVCs, digital campaigns, and immersive brand narratives, always blending technology with strong artistic intent.Alongside commercial work, Applita also produces independent films, not as a race for scale or market dominance, but as a space for pure creative expression. We don’t compete with local film studios, nor do we follow conventional production formulas. Our indie films exist for creative satisfaction, experimentation, and storytelling honesty, free from trends, pressure, or compromise. At Applita, every project, whether commercial or cinematic, is driven by intent, craft, and the belief that meaningful visuals leave a lasting impact.


Ayan Acharyya Kolkata

Ayan Acharyya
Founder & Creative Director

Ayan Acharyya is a Kolkata-based visual artist, motion designer, and indie filmmaker, and the founder of Applita, a multidisciplinary creative studio that brings together motion graphics, visual storytelling, advertising, animation, and independent cinema under one cohesive vision. With over 15 years of experience, Ayan has collaborated with 300+ global brands and creative teams across the US, UK, Norway, and beyond, delivering premium motion design and narrative-driven visual campaigns for international audiences

His career began with leading media and entertainment organizations in India, including Ramoji Film City, Technicolor, Gameberry Labs, Media Factory, and Aptech, before expanding into direct collaboration with 300+ international brands and creative teams across the US, UK, Norway, and beyond. These experiences shaped the foundation of Applita, a studio focused on clarity, craft, and originality, producing cinematic ad films, motion design, animation, VFX, branding, and AI-driven content for global audiences, while continuing to pursue independent filmmaking as a meaningful artistic practice

Capabilities

A multidisciplinary approach to visual storytelling.
Crafted to move seamlessly across mediums, platforms, and audiences.

Brett rosenblattBurst Media Group, Inc

“Ayan and his team at Applita are awesome! They come in on budget and on time every time. They are like my ‘in-house’ team.”

Shakim ThompsonMoneyTrain

“They produce world class motion graphics and design which has raised the profile of our company.
several different projects, They do amazing work, and I will continue to hire Applita Studios over and over again. “

AlfCitomedia, Norway

“Citomedia has been working with Applita for two years, and are very happy with their work. I would give Applita my warmest recommendations”

Paul Jenkins MSciFounder of DNA Lean

“Applita did an outstanding job bringing our product visuals and messaging to life. Ayan’s ability to translate complex ideas into clean, high-impact motion graphics is impressive. The process was smooth, fast, and professional from start to finish, and the results exceeded our expectations. We look forward to working with Applita on future campaigns.”

Darren MoffattHousenet , Sydney Australia

“Ayan is creative and dedicated to producing a high quality product. I have enjoyed the privilege of producing over 5 short animated videos over the last 3 years. I just create a script, find the voice over and Ayan takes care of the visuals, music and sound effects. Thanks again!”

Applita Studios

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